Smaply vs TheyDo
Compare features, capabilities, and target markets to find the right Journey Mapping & Orchestration for your business.
Feature data sourced directly from vendor portal - vendors manage their own listings.
Shared features
11
Shared markets
Enterprise
Smaply
Custom enterprise pricing
TheyDo
Custom enterprise pricing
Choose Smaply if...
- You need AI-Assisted Research Synthesis and Security Certifications (ISO, SOC 2) more than general overlap.
- Your team fits Enterprise, Mid-Market workflows.
- You want a stronger match for Smaply's implementation style and product focus.
Choose TheyDo if...
- You need Role-Based Access Control and Service Design Blueprints more than general overlap.
- Your team fits Enterprise workflows.
- You want a stronger match for TheyDo's implementation style and product focus.
Shared strengths
Both platforms overlap most in:
Smaply
Customer journey mapping and experience management platform built on service design methodology.
Target market
Commercial profile
Enterprise, Mid-Market teams that need AI-Assisted Research Synthesis and Security Certifications (ISO, SOC 2) coverage.
Custom enterprise pricing / Cloud, API / integrations
TheyDo
Journey management platform designed for enterprise, tying journeys to business goals.
Target market
Commercial profile
Enterprise teams that need Role-Based Access Control and Single Sign-On (SSO) coverage.
Custom enterprise pricing / Cloud, API / integrations
Best for
Smaply
Enterprise, Mid-Market teams who need AI-Assisted Research Synthesis or Security Certifications (ISO, SOC 2).
15 features - 4 unique to Smaply
Best for
TheyDo
Enterprise teams who need Role-Based Access Control or Service Design Blueprints.
13 features - 2 unique to TheyDo
Compare by buyer segment
Enterprise teams
See how both tools sit inside broader shortlists for enterprise buyers.
Mid-Market teams
See how both tools sit inside broader shortlists for mid-market buyers.
Feature Comparison
| Feature | Smaply | TheyDo |
|---|---|---|
| Ai Analytics | ||
| AI-Assisted Research Synthesis | ||
| Enterprise | ||
| Security Certifications (ISO, SOC 2) | ||
| Single Sign-On (SSO) | ||
| Role-Based Access Control | ||
| Integrations | ||
| API Integration | ||
| Data Platform / CDP Integration | ||
| Workflow Tool Integration (Jira, Asana) | ||
| Interface | ||
| Journey Mapping | ||
| Linked Journey Hierarchies | ||
| Persona Builder | ||
| Real-Time Collaboration | ||
| Templates Library | ||
| Service Design Blueprints | ||
| Reporting | ||
| Basic Analytics | ||
| Custom Dashboards | ||
| Export Formats (CSV, JSON, PDF) | ||
| Survey Design | ||
| Custom Branding | ||
How to make the decision
- 1Start with the workflow that matters most and ignore secondary use cases until later.
- 2Compare unique capabilities against your current blockers instead of relying on generic checklists.
- 3Validate pricing, implementation effort, and stakeholder adoption during the demo process.
Decision snapshot
Smaply
Enterprise, Mid-Market teams that need AI-Assisted Research Synthesis and Security Certifications (ISO, SOC 2) coverage.
Integration signals: API Integration, Data Platform / CDP Integration, Workflow Tool Integration (Jira, Asana)
TheyDo
Enterprise teams that need Role-Based Access Control and Single Sign-On (SSO) coverage.
Integration signals: API Integration, Data Platform / CDP Integration, Workflow Tool Integration (Jira, Asana)
More Journey Mapping & Orchestration comparisons
FAQ
What is the biggest difference between Smaply and TheyDo?
Smaply stands out for AI-Assisted Research Synthesis and Security Certifications (ISO, SOC 2), while TheyDo is stronger in Role-Based Access Control and Service Design Blueprints.
Which should I shortlist first, Smaply or TheyDo?
Shortlist the tool that matches your primary workflow, company size, and implementation model first, then use a demo or pilot to validate fit.
Are Smaply and TheyDo direct competitors?
Yes, they overlap in the Journey Mapping & Orchestration category, but they may still be optimized for different segments, feature priorities, or operating models.