Lucidchart vs Smaply
Compare features, capabilities, and target markets to find the right Journey Mapping & Orchestration for your business.
Feature data sourced directly from vendor portal - vendors manage their own listings.
Shared features
7
Shared markets
Different buyer segments
Lucidchart
Tiered SaaS pricing
Smaply
Custom enterprise pricing
Choose Lucidchart if...
- You need Integration Marketplace / 200+ Apps and Flowchart / Diagram Creation more than general overlap.
- Your team fits Small Business, Startup workflows.
- You want a stronger match for Lucidchart's implementation style and product focus.
Choose Smaply if...
- You need AI-Assisted Research Synthesis and Security Certifications (ISO, SOC 2) more than general overlap.
- Your team fits Enterprise, Mid-Market workflows.
- You want a stronger match for Smaply's implementation style and product focus.
Shared strengths
Both platforms overlap most in:
Lucidchart
General diagramming tool popular for simple journey mapping, accessible to SMBs.
Target market
Commercial profile
Small Business, Startup teams that need API Integration and Integration Marketplace / 200+ Apps coverage.
Tiered SaaS pricing / Cloud, API / integrations
Smaply
Customer journey mapping and experience management platform built on service design methodology.
Target market
Commercial profile
Enterprise, Mid-Market teams that need AI-Assisted Research Synthesis and Security Certifications (ISO, SOC 2) coverage.
Custom enterprise pricing / Cloud, API / integrations
Best for
Lucidchart
Small Business, Startup teams who need Integration Marketplace / 200+ Apps or Flowchart / Diagram Creation.
10 features - 3 unique to Lucidchart
Best for
Smaply
Enterprise, Mid-Market teams who need AI-Assisted Research Synthesis or Security Certifications (ISO, SOC 2).
15 features - 8 unique to Smaply
Compare by buyer segment
Small Business teams
See how both tools sit inside broader shortlists for small business buyers.
Startup teams
See how both tools sit inside broader shortlists for startup buyers.
Enterprise teams
See how both tools sit inside broader shortlists for enterprise buyers.
Mid-Market teams
See how both tools sit inside broader shortlists for mid-market buyers.
Feature Comparison
| Feature | Lucidchart | Smaply |
|---|---|---|
| Ai Analytics | ||
| AI-Assisted Research Synthesis | ||
| Enterprise | ||
| Security Certifications (ISO, SOC 2) | ||
| Single Sign-On (SSO) | ||
| Integrations | ||
| API Integration | ||
| Integration Marketplace / 200+ Apps | ||
| Data Platform / CDP Integration | ||
| Workflow Tool Integration (Jira, Asana) | ||
| Interface | ||
| Flowchart / Diagram Creation | ||
| Journey Mapping | ||
| Persona Builder | ||
| Real-Time Collaboration | ||
| Templates Library | ||
| Linked Journey Hierarchies | ||
| Reporting | ||
| Export Formats (CSV, JSON, PDF) | ||
| Basic Analytics | ||
| Custom Dashboards | ||
| Survey Design | ||
| Custom Branding | ||
| Drag-and-Drop Builder | ||
How to make the decision
- 1Start with the workflow that matters most and ignore secondary use cases until later.
- 2Compare unique capabilities against your current blockers instead of relying on generic checklists.
- 3Validate pricing, implementation effort, and stakeholder adoption during the demo process.
Decision snapshot
Lucidchart
Small Business, Startup teams that need API Integration and Integration Marketplace / 200+ Apps coverage.
Integration signals: API Integration, Integration Marketplace / 200+ Apps
Smaply
Enterprise, Mid-Market teams that need AI-Assisted Research Synthesis and Security Certifications (ISO, SOC 2) coverage.
Integration signals: API Integration, Data Platform / CDP Integration, Workflow Tool Integration (Jira, Asana)
More Journey Mapping & Orchestration comparisons
FAQ
What is the biggest difference between Lucidchart and Smaply?
Lucidchart stands out for Integration Marketplace / 200+ Apps and Flowchart / Diagram Creation, while Smaply is stronger in AI-Assisted Research Synthesis and Security Certifications (ISO, SOC 2).
Which should I shortlist first, Lucidchart or Smaply?
Shortlist the tool that matches your primary workflow, company size, and implementation model first, then use a demo or pilot to validate fit.
Are Lucidchart and Smaply direct competitors?
Yes, they overlap in the Journey Mapping & Orchestration category, but they may still be optimized for different segments, feature priorities, or operating models.