Be seen where CX teams compare tools.
Present your product the way you would.
cx.tools lets buyers compare software side by side. A Rich Listing presents your tool in your own words, with your logo, screenshots and full feature set, live within 48 hours. €99, one-time.
Get a Rich ListingSee what's includedWhy cx.tools
Built-In Comparison Engine
CX Tools has a built-in side-by-side comparison engine that lets prospects evaluate your tool against others in a single view. Every tool appears in head-to-head comparisons with the other tools in its category; a Rich Listing makes your side of each one stand out.
CX-Focused Directory
cx.tools is a directory dedicated to customer-experience software, organised by category so visitors can browse, compare, and shortlist tools by use case.
Organic Search, Not Ads
CX Tools earns its traffic through SEO and content rather than paid ads. Listings are discoverable through organic search and category pages.
Clean by Design
Curated, structured tool profiles with a built-in comparison engine. No review spam, no clutter, just capabilities that speak for themselves.
Get your tool listed
Vendors join cx.tools with a Rich Listing. Send us your details and your tool is live within 48 hours, presented in your own words.
You ask, we publish. Your own description, logo, screenshot and full feature list, with an Enhanced badge. One-time payment, no subscription.
- Your description (up to 200 words), logo and product screenshot
- Full feature list, no cap
- "Enhanced · Advertising · Werbung" badge on your tool card
- Side-by-side comparison with other tools in your category
- Extra categories at €49 one-time each
We also add tools we think buyers should see. Those additions are at our discretion and can't be requested.
Expert packages
Delivered by Mussie Haile, the CX consultant who runs cx.tools. Both include a Rich Listing.
Positioning Review
An outside-in teardown of your positioning against your 3 main competitors: where you stand out, where you blur together, and what to change.
Written report within 10 business days, plus a 45-minute call
- Competitive positioning vs your 3 main competitors
- Written report within 10 business days
- 45-minute call to walk through the findings
- Includes a Rich Listing (€99 value)
Sponsored Deep-Dive
An in-depth article on how you approach a CX problem compared with the alternatives. Labelled "Advertising · Werbung" on the page; we keep final say on the text.
In-depth article on cx.tools, labelled Advertising · Werbung
- In-depth article on cx.tools about your approach vs alternatives
- Labelled "Advertising · Werbung" on the page
- Reuse it in your own marketing
- cx.tools has final say on the text
- Includes a Rich Listing (€99 value)
Frequently Asked Questions
Do I have to pay to be listed?
Listings requested by vendors are €99 one-time, as a Rich Listing. Separately, we add tools we think buyers should see; those additions are at our discretion and can't be requested.
What if my tool isn't listed yet?
Order a Rich Listing and send us your details: it goes live within 48 hours (business days), with your own description, logo, screenshot and features.
How are tools ranked? Does paying move me up?
No. Paying doesn't buy a higher position: order on category pages, comparisons and search reflects fit for the buyer's query, not budget. Rich Listings carry an "Enhanced · Advertising · Werbung" badge, and Sponsored Deep-Dives are labelled "Advertising · Werbung".
Can I be listed in multiple categories?
Yes. A Rich Listing includes one primary category. If your tool belongs to more than one (e.g. both Feedback and VoC), each additional category is €49 one-time per additional category.
What's in the Positioning Review?
An outside-in teardown of your positioning against your 3 main competitors, delivered as a written report within 10 business days plus a 45-minute call. €750 one-time, Rich Listing included.
Who controls a Sponsored Deep-Dive?
You choose the CX problem; we write the article and keep final say on the text. It's labelled "Advertising · Werbung" on the page and you may reuse it in your own marketing. €1,250 one-time, Rich Listing included.
How do the comparison pages work?
CX Tools has a built-in side-by-side comparison engine at /compare/:tool1/:tool2. Any buyer can compare your tool against competitors directly, no extra setup required.
What makes cx.tools different from a general software directory?
CX Tools focuses specifically on the customer-experience category rather than all software. We publish curated, structured feature data and a built-in side-by-side comparison engine, so buyers can evaluate tools against each other directly.
How is performance measured?
We record outbound clicks to your website from your listing and comparison pages, and can share a snapshot on request. We do not guarantee traffic, clicks or sales.
Is there a subscription or minimum commitment?
No. Every offer is a one-time payment with no subscription. Offers are for businesses only (§ 14 BGB), not consumers. Prices are net, plus VAT where it applies.
Want your listing live this week?
Send us your description, logo, screenshot and features. Your Rich Listing is live within 48 hours (business days).
Get a Rich Listing