Be seen where CX teams compare tools.
Present your product the way you would.
CX leaders use cx.tools to compare software side by side. A Rich Listing presents your tool in your own words, with your logo, screenshots and full feature set, live within 48 hours. €99, one-time.
Get a Rich ListingSee what's includedWhy cx.tools
Built-In Comparison Engine
CX Tools has a built-in side-by-side comparison engine that lets prospects evaluate your tool against others in a single view. Every tool appears in head-to-head comparisons with the other tools in its category; a Rich Listing makes your side of each one stand out.
CX-Focused Directory
cx.tools is a directory dedicated to customer-experience software, organised by category so visitors can browse, compare, and shortlist tools by use case.
Organic Search, Not Ads
CX Tools earns its traffic through SEO and content rather than paid ads. Listings are discoverable through organic search and category pages.
Clean by Design
Curated, structured tool profiles with a built-in comparison engine. No review spam, no clutter, just capabilities that speak for themselves.
Get your tool listed
Vendors join cx.tools with a Rich Listing. Send us your details and your tool is live within 48 hours, presented in your own words.
You ask, we publish. Your own description, logo, screenshot and full feature list, with an Enhanced badge. One-time payment, no subscription.
- Your description (up to 200 words), logo and product screenshot
- Full feature list, no cap
- "Enhanced" badge on your tool card
- Placement in every head-to-head comparison in your category
- Extra categories at €49 one-time each
- Edit any time from your vendor dashboard
Our editors also add tools we think buyers should see. Those additions are at our discretion and can't be requested.
Expert packages
Delivered by Mussie Haile, the CX consultant who runs cx.tools. Both include a Rich Listing.
Positioning Review
An outside-in teardown of how buyers on cx.tools see you against your 3 main competitors: where you win, where you blur together, and what to change.
Written report within 10 business days, plus a 45-minute call
- Competitive positioning vs your 3 main competitors, as buyers see them
- Written report within 10 business days
- 45-minute call to walk through the findings
- Includes a Rich Listing (€99 value)
Sponsored Deep-Dive
An in-depth article on how you approach a CX problem compared with the alternatives. Labelled "Sponsored" on the page; we keep final say on the text.
In-depth article on cx.tools, clearly labelled Sponsored
- In-depth article on cx.tools about your approach vs alternatives
- Clearly labelled "Sponsored", as EU law requires for paid content
- Reuse it in your own marketing
- Editorial independence: cx.tools has final say on the text
- Includes a Rich Listing (€99 value)
Content Partner
Add-on to a Rich ListingA Content Partner holds a Rich Listing and contributes content in exchange for extra editorial exposure. On top of your Rich Listing, you get a Content Partner badge and inclusion in relevant category guides and roundups, in return for reciprocal content collaboration.
What you get
- Content Partner badge on your listing card and tool detail page
- Priority accuracy reviews on your feature list
- Brand mentions in relevant category guides and roundups
What we ask for
- One guest post or co-authored article per quarter (we pitch the topic, you contribute the expertise)
- Social publishing on each other's channel (LinkedIn, X, or newsletter)
Content Partner is an add-on to a Rich Listing, not a substitute for one. Partnerships are evaluated case-by-case; we prioritise tools in verticals where we're actively building editorial coverage.
Explore a Content PartnershipFrequently Asked Questions
Do I have to pay to be listed?
Listings requested by vendors are €99 one-time, as a Rich Listing. Separately, our editors add tools we think buyers should see; those additions are at our discretion and can't be requested.
What if my tool isn't listed yet?
Order a Rich Listing and send us your details: it goes live within 48 hours (business days), with your own description, logo, screenshot and features.
How are tools ranked? Does paying move me up?
No. Paying doesn't buy a higher position: order on category pages, comparisons and search reflects fit for the buyer's query, not budget. Paid content is always labelled: Rich Listings carry an "Enhanced" badge and Sponsored Deep-Dives a visible "Sponsored" label.
Can I be listed in multiple categories?
Yes. A Rich Listing includes one primary category. If your tool belongs to more than one (e.g. both Feedback and VoC), each additional category is €49 one-time per additional category.
What's in the Positioning Review?
An outside-in teardown of how buyers on cx.tools see you against your 3 main competitors, delivered as a written report within 10 business days plus a 45-minute call. €750 one-time, Rich Listing included.
Who controls a Sponsored Deep-Dive?
You choose the CX problem; we write the article and keep final say on the text. It's labelled "Sponsored" on the page and you may reuse it in your own marketing. €1,250 one-time, Rich Listing included.
How do the comparison pages work?
CX Tools has a built-in side-by-side comparison engine at /compare/:tool1/:tool2. Any buyer can compare your tool against competitors directly, no extra setup required.
What makes cx.tools different from a general software directory?
CX Tools focuses specifically on the customer-experience category rather than all software. We publish curated, structured feature data and a built-in side-by-side comparison engine, so buyers can evaluate tools against each other directly.
How is performance measured?
You can track outbound clicks to your website from your listing and from comparison pages in your vendor dashboard. We're happy to pull a snapshot on request.
Is there a subscription or minimum commitment?
No. Every offer is a one-time payment with no subscription.
Want your listing live this week?
Send us your description, logo, screenshot and features. Your Rich Listing is live within 48 hours (business days).
Get a Rich Listing