Hotjar vs Qualtrics XM

Compare customer analytics and feedback & survey software side by side.

Hotjar

Behaviour analytics and user feedback platform that helps understand visitor behaviour on websites.

Best fit: Small Business, Mid-Market, Startup teams.

  • Customer Segmentation
  • Funnel Analysis
  • User Behaviour Analysis
  • API Integration
  • Integration Marketplace / 200+ Apps
  • Feedback / Survey Widget
  • A/B Testing
  • Basic Analytics
  • Custom Dashboards
  • Export Formats (CSV, JSON, PDF)

View Hotjar

Qualtrics XM

Enterprise experience management platform with advanced survey capabilities, real-time analytics, and AI-driven insights.

Best fit: Enterprise, Mid-Market teams.

  • AI-Powered Text Analysis
  • Customer Segmentation
  • Robust Statistical Analysis
  • Email Distribution
  • In-App / In-Product Surveys
  • Multi-Channel Distribution
  • Multilingual Support
  • API Integration
  • CRM Integrations (HubSpot, Salesforce)
  • Integration Marketplace / 200+ Apps

View Qualtrics XM