Amplitude vs Hotjar

Compare two customer analytics side by side.

Amplitude

Product analytics platform that helps businesses understand user behaviour and optimise customer experiences.

Best fit: Enterprise, Mid-Market, Startup teams.

Behavioural Targeting
Cohort Analysis
Customer Segmentation
Funnel Analysis
Predictive Analytics
User Behaviour Analysis
API Integration
Integration Marketplace / 200+ Apps
A/B Testing
Basic Analytics

Hotjar

Behaviour analytics and user feedback platform that helps understand visitor behaviour on websites.

Best fit: Small Business, Mid-Market, Startup teams.

Customer Segmentation
Funnel Analysis
User Behaviour Analysis
API Integration
Integration Marketplace / 200+ Apps
Feedback / Survey Widget
A/B Testing
Basic Analytics
Custom Dashboards
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