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    Qualtrics XM

    Qualtrics XM is a Feedback & Survey tool for enterprise and mid-market teams. It lists 21 capabilities, including AI-Powered Text Analysis, Customer Segmentation and Robust Statistical Analysis. Its standout attributes are AI-driven features and an integration marketplace (200+ apps).

    Best for
    Enterprise, Mid-Market
    Capabilities
    21 listed
    AI features
    Yes
    Integrations
    Marketplace (200+ apps)

    Listing last updated

    Overview

    Enterprise experience management platform with advanced survey capabilities, real-time analytics, and AI-driven insights.

    Key Features

    AI-Powered Text Analysis
    Customer Segmentation
    Robust Statistical Analysis
    Email Distribution
    In-App / In-Product Surveys
    Multi-Channel Distribution
    Multilingual Support
    API Integration
    CRM Integrations (HubSpot, Salesforce)
    Integration Marketplace / 200+ Apps
    Real-Time Collaboration
    Advanced Survey Logic
    Skip Logic
    Workflow Automation
    Basic Analytics
    Custom Dashboards
    Real-Time Dashboards
    Custom Branding
    Drag-and-Drop Builder
    NPS, CSAT, and CES Surveys
    Survey Template Library

    Look elsewhere if…

    • You're a small team without a dedicated admin. Qualtrics XM is listed for enterprise and mid-market teams and is probably more platform than you need.

    Buyer checklist

    1. 1Confirm Qualtrics XM covers your main feedback & survey workflow, not just adjacent use cases.
    2. 2Check reporting depth, integrations and who will own admin before the pilot.
    3. 3Ask for a realistic implementation timeline and the support model in writing.

    Commercial profile

    Likely pricing model

    Custom enterprise pricing

    Estimated from the segments it serves; confirm with the vendor.

    Deployment

    Cloud, API / integrations

    Integration signals

    API Integration
    CRM Integrations (HubSpot, Salesforce)
    Integration Marketplace / 200+ Apps

    Explore by buyer segment

    Enterprise teams

    See where Qualtrics XM sits inside broader shortlists built for enterprise buyers.

    Mid-Market teams

    See where Qualtrics XM sits inside broader shortlists built for mid-market buyers.

    Is this your tool?

    Add your own description, logo, screenshot and full feature list with a Rich Listing.

    FAQ

    What is Qualtrics XM best for?

    Qualtrics XM is best for Enterprise, Mid-Market teams that need strong support for AI-Powered Text Analysis, Customer Segmentation, Robust Statistical Analysis.

    How should I evaluate Qualtrics XM?

    Start with your highest-value workflow, then validate setup effort, reporting quality, and the day-to-day usability for the teams who will actually run the platform.

    What should I compare Qualtrics XM against?

    Compare it against other Feedback & Survey tools with similar target market and workflow depth, then pressure-test the shortlist using demos and a scoped pilot.