Customer Lifetime Value (CLV) Calculator
The customer lifetime value calculator estimates the gross profit one customer brings over the whole relationship and compares it with acquisition cost. Free, no sign-up, instant.
- Free
- No sign-up
- Instant result
- Benchmarks included
Customer Lifetime Value Calculator
Calculate CLV and analyze customer profitability metrics
Typical SaaS: 70-90%
Optional for CLV:CAC analysis
How it's calculated
- Definition
- Customer lifetime value (CLV or LTV) is the total gross profit you expect from one customer across the whole relationship.
- Formula
- CLV = average monthly revenue per customer × customer lifespan in months × gross margin %.
- Benchmark
- A CLV:CAC ratio of about 3:1 or higher is a common target. Below 1:1 you lose money on each customer you acquire.
Our take
CLV is only as good as the lifespan you plug in. Use observed cohort retention, not hope, and recalculate every quarter.
Improve this number
Customer Analytics software built for this metric:
Related free calculators
- Churn Rate Calculator
Customer churn rate for any period.
- Customer Churn Cost Calculator
Annual revenue lost to churn and the savings from reducing it.
- Customer Retention Rate Calculator
Share of existing customers kept, excluding new sign-ups.
Frequently Asked Questions
How do I calculate customer lifetime value?
Multiply average monthly revenue per customer by expected lifespan in months, then by gross margin.
What is a good CLV to CAC ratio?
Around 3:1 or higher is a common target. Much higher can mean you're under-investing in growth.