Customer Journey Stage Identifier
The customer journey stage identifier uses three questions about what a customer is doing to place them in a journey stage, from awareness to advocacy. Free, no sign-up, instant.
- Free
- No sign-up
- Instant result
- Benchmarks included
Customer Journey Stage Identifier
Quick assessment to identify which journey stage your customer is in
How it's calculated
- Definition
- A customer journey stage is a phase of the relationship (awareness, consideration, purchase, onboarding, retention, advocacy) with its own goals, concerns and touchpoints.
- Formula
- Answers about goal, concern and action are matched to the stage they most often signal, with suggested touchpoints for that stage.
- Benchmark
- Stages are a model, not a funnel every customer follows in order. Customers loop back, especially after a bad support experience.
Our take
Use stages to decide what message not to send. A retention-stage customer getting acquisition emails is the clearest sign a journey map exists only on a slide.
Improve this number
Journey Mapping & Orchestration software built for this metric:
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Frequently Asked Questions
What are the stages of the customer journey?
A common model is awareness, consideration, purchase, onboarding, retention and advocacy. Name and split them in the way your customers actually behave.