Optimizely
Digital experience platform with experimentation, personalisation, and content management.
Best fit: Enterprise, Mid-Market teams.
Key features
- Behavioural Targeting
- Customer Segmentation
- Product Recommendations
- Email Personalisation
- API Integration
- Data Platform / CDP Integration
- Integration Marketplace / 200+ Apps
- Web Personalisation
- Feature Flagging
- Workflow Automation
- A/B Testing
- Basic Analytics
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